The Business of Law Conference 2026: Complete Guide to Scottsdale
The Business of Law Conference 2026 will be held in Scottsdale, Arizona, September 23 through 25, with an optional NALFA...
Cases and Verdicts Generated for our Clients
Hennessey Digital is a digital marketing agency that ties SEO, paid media, and AI Search to one number you can defend: revenue. We do the work that moves qualified leads and signed clients, then report spend in and results out. No vanity dashboards. No jargon. Proof you can check.
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Ben Glass | BenGlassLaw
Attorney & Legal Coach
Founder, Great Legal Marketing
Bob Simon | Simon Law Group
Prominent Trial Lawyer
Legal tech company owner
Ryan McKeen | Best Era
Personal Injury Lawyer
Law Firm Growth Consultant
The Business of Law Conference 2026 will be held in Scottsdale, Arizona, September 23 through 25, with an optional NALFA...
One of the biggest challenges any company faces is keeping employees connected, engaged, and genuinely invested in their work. An...
Working within a law firm gives you valuable inside knowledge of specific, common problems that almost all firms face at...
“Our leads went up 37% last month”
– Rose M.
“During this crazy time, I’m happy to report that I just signed on 3 new cases that found us through Google and everything that you guys are doing.”
– David B.
"I’m still boggling at that 44% increase [in Google Search Impressions]. That’s amazing.”
– Tom M.
"I see everything that you guys are doing and I have definitely noticed the increase in organic traffic on our end. It’s fantastic! I really appreciate you guys; as soon as we ask for something it gets done. These rankings are all due to the stuff you guys are doing."
– Grace M.
"I just wanted to let you know that every aspect of your company and team has been amazing so far. Your team's presentation and explanations of everything going on is so concise and understandable, I look forward to every meeting with them."
– Michael S.
"The legal industry is the most dog-eat-dog place on Google. We started there, thrived there, and grew there on reputation alone."
"Today, some of the biggest law firms in the country trust us to keep their lights on — because we take our clients' success personally."
"If you're not getting results, I will personally make it my mission to see you win. We don't kid when we say we're ROI-obsessed."
CASES & VERDICTS
LAW FIRMS SERVED
DOING SEO FOR LAW
We make the switch fast and painless.
I have no idea how this transition is supposed to work.
Start with an onboarding call. We walk you through the full process, tell you exactly what we need from you, and handle every technical handoff so you never touch a DNS record if you don't want to.
What if my site is locked to their platform, or I can't get my credentials?
We'll rebuild the site with all of your existing content. You'll be back up in no time — on a stack you own outright, with no vendor lock-in ever again.
Will I lose any of my legacy SEO value by switching?
Nope — quite the opposite. After we re-engineer your site and fix the technical blockers most agencies ignore, most clients see a 28–50% lift in the first six months.
Verified partnerships and press across the industry
Google Partner
Verified
National Law Review
Featured
Clutch Top
Top Digital Agency
Inc. 5000
6× Honoree
Great Place to Work
Certified
WSJ & Forbes
Featured
Yes, and the share grows every quarter. People now describe their situation to an AI assistant and ask who to call, then dial the firms it names. The ones that matter most are Google’s AI Overviews and AI Mode, since they sit on the search clients already use, plus ChatGPT for its reach, with Gemini and Perplexity worth tracking. Firms get named by earning content a model can read and trust.
Legal is one of the most expensive spaces in search, so law firm SEO tends to start higher than SEO for other industries and climbs from there. Entry-level programs often begin in the low-to-mid five figures a month, and firms competing for terms like “personal injury lawyer” or “car accident attorney” in major metros routinely spend more, because the competition and the case values are both high. What sets the real number is the gap between where you rank now and where the cases are. We price against that gap and show you spend in and signed cases out, so you weigh the fee against what it returns.
It works by putting your firm in front of people at the moment they search for a lawyer, then turning that attention into signed cases. SEO and content earn rankings in Google and AI Search for the terms your future clients type. Paid ads buy high-intent clicks right away. Your site and intake flow convert those visitors into calls. Analytics tie each signed case back to the channel that produced it, so you fund what works and cut what does not.
Yes. Legal is where we started and where we have spent more than two decades. Our SEO strategists, content writers, paid media managers, and analysts work in-house and know the rules the legal industry adds on top of normal marketing, from bar advertising restrictions to the way people search when they need a lawyer. You work with senior, experienced people who have run these campaigns for law firms before, not a junior handling your account after the sale.
Yes. We built our reputation in legal, one of the most competitive spaces on Google, and some of the largest firms in the country now trust us with their search presence. We work with other industries too, but legal is our deepest bench. We know the practice areas, the case values, and the search behavior behind personal injury, mass torts, criminal defense, and more.
SEO, GEO, web development and design, pay-per-click advertising, conversion rate optimization, social media marketing, content marketing, and analytics and reporting. Most firms run a mix, and we sequence the work so paid channels deliver leads early while SEO and content compound over time. Every service reports back to the same scoreboard: qualified leads, signed clients, and revenue you can trace to its source.
We find where your pipeline leaks and fix it in order of impact. That means ranking you for the high-value terms your clients search, running paid campaigns tied to a cost per signed case, and rebuilding the pages and intake flow where visitors drop off before they call. We track every inquiry with call tracking and attribution, so you see which work brought each lead and can put more behind what earns cases.
Yes. Law firm SEO is our foundation. We reverse-engineer how Google and AI models decide who ranks, then earn those positions for the terms that bring cases, not just traffic. The work covers technical fixes, on-page content, local search, and the topical authority that both search engines and AI answers draw from. We measure it in signed clients and organic revenue you can attribute, and we report the numbers to you every month.
We explain everything we do, which means the free SEO and GEO education most agencies keep to themselves. You will understand the mechanism, not just the invoice, and you will be able to defend the results to anyone who asks.
Tell us a little about your business, and we will be in touch within one business day. No pressure, no lock-in, no pitch you have heard five times before. Just a straight answer about whether we can move your numbers.