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Hennessey Digital
  • About Us
    • Who We Are
    • Our Culture
    • Meet the Team
    • Case Studies
    • Careers
    • Press
  • SEO for Law Firms
    • SEO for Personal Injury Lawyers
    • SEO for Criminal Defense Lawyers
    • SEO for Mass Tort Lawyers
    • SEO for Family Lawyers
    • SEO for Bankruptcy Lawyers
    • SEO for Estate & Probate Lawyers
  • PPC for Law Firms
    • PPC for Personal Injury Lawyers
    • PPC for Criminal Defense Lawyers
  • GEO for Law Firms
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  • More Services
    • Law Firm Digital Marketing
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    • Artificial Intelligence (AI) for Law Firms
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    • Law Firm Lead Generation
  • Resources
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    • Insights
      • Hennessey Digital’s 2025 Branded organic search traffic study
      • Hennessey Digital’s 2025 Lead Form Response Time Study
      • 2024 Law Firm Branded Search Study
      • Hennessey Digital’s 2024 Lead Form Response Time Study
      • Hennessey Digital’s 2023 Branded Organic Search Traffic Study
      • Hennessey Digital’s 2023 Lead Form Response Time Study
      • Hennessey Digital’s 2022 Lead Form Response Time Study
      • State of Law Firm Website Rankings
      • Hennessey Digital’s 2021 Lead Form Response Time Study
      • Navigating the TikTok Ban: Insights from Hennessey Digital
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The Digital Marketing Agency You Wish You'd Hired First.

Hennessey Digital is a digital marketing agency that ties SEO, paid media, and AI Search to one number you can defend: revenue. We do the work that moves qualified leads and signed clients, then report spend in and results out. No vanity dashboards. No jargon. Proof you can check.

Get Your Free AI Visibility Audit
  • The National Law Review
  • Inc 500
  • Great Place to Work
  • The Wall Street Journal
  • Fast Company
With our proven track record in SEO, digital performance & AI Search-driven results.

Ben Glass | BenGlassLaw
Attorney & Legal Coach
Founder, Great Legal Marketing

Bob Simon | Simon Law Group
Prominent Trial Lawyer
Legal tech company owner

Ryan McKeen | Best Era
Personal Injury Lawyer
Law Firm Growth Consultant

Sue The Collector

Sue The Collector

A national brand in a competitive space needed to increase organic traffic to get more leads.

Watch Video »
Simmrin Law Group

Simmrin
Law Group

A top Los Angeles trial lawyer hired Jason Hennessey’s team to grow the firm through more leads and targeting new law practice areas.

Watch video »
Law Offices of Adam Smallow

Law Offices of
Adam Smallow

A Baltimore-area lawyer needed rapid growth to land more high-value cases.

See Case Study »

Our Blogs

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The Business of Law Conference 2026: Complete Guide to Scottsdale

The Business of Law Conference 2026 will be held in Scottsdale, Arizona, September 23 through 25, with an optional NALFA...

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The Business Impact of Kindness: RAK Week at Hennessey Digital

One of the biggest challenges any company faces is keeping employees connected, engaged, and genuinely invested in their work. An...

People raising their hands with auction numbers

These Law Firm Intake Flaws Are Costing You Millions

Working within a law firm gives you valuable inside knowledge of specific, common problems that almost all firms face at...

Explore Legal Marketing Insights

AT HENNESSEY DIGITAL

WE PUT NUMBERS 

ON THE BOARD.


“Our leads went up 37% last month”

– Rose M.

“During this crazy time, I’m happy to report that I just signed on 3 new cases that found us through Google and everything that you guys are doing.”

– David B.

"I’m still boggling at that 44% increase [in Google Search Impressions]. That’s amazing.”

– Tom M.

"I see everything that you guys are doing and I have definitely noticed the increase in organic traffic on our end. It’s fantastic! I really appreciate you guys; as soon as we ask for something it gets done. These rankings are all due to the stuff you guys are doing."

– Grace M.

"I just wanted to let you know that every aspect of your company and team has been amazing so far. Your team's presentation and explanations of everything going on is so concise and understandable, I look forward to every meeting with them."

– Michael S.

Compete, win, and dominate in cutthroat spaces.

"The legal industry is the most dog-eat-dog place on Google. We started there, thrived there, and grew there on reputation alone."

"Today, some of the biggest law firms in the country trust us to keep their lights on — because we take our clients' success personally."

"If you're not getting results, I will personally make it my mission to see you win. We don't kid when we say we're ROI-obsessed."

$2.1B+

CASES & VERDICTS

80+

LAW FIRMS SERVED

24 yrs

DOING SEO FOR LAW

Still tied up with another agency?

We make the switch fast and painless.

I have no idea how this transition is supposed to work.

Start with an onboarding call. We walk you through the full process, tell you exactly what we need from you, and handle every technical handoff so you never touch a DNS record if you don't want to.

What if my site is locked to their platform, or I can't get my credentials?

We'll rebuild the site with all of your existing content. You'll be back up in no time — on a stack you own outright, with no vendor lock-in ever again.

Will I lose any of my legacy SEO value by switching?

Nope — quite the opposite. After we re-engineer your site and fix the technical blockers most agencies ignore, most clients see a 28–50% lift in the first six months.

Recognized where it counts

Verified partnerships and press across the industry

Google Partner

Google Partner

Verified

National Law Review

National Law Review

Featured

Clutch Top

Clutch Top

Top Digital Agency

Inc. 5000

Inc. 5000

6× Honoree

Great Place to Work

Great Place to Work

Certified

WSJ & Forbes

WSJ & Forbes

Featured

Frequently Asked Questions

Do potential clients actually use AI Search to find lawyers? Which AI search engines matter most for law firms?

Yes, and the share grows every quarter. People now describe their situation to an AI assistant and ask who to call, then dial the firms it names. The ones that matter most are Google’s AI Overviews and AI Mode, since they sit on the search clients already use, plus ChatGPT for its reach, with Gemini and Perplexity worth tracking. Firms get named by earning content a model can read and trust.

What is the typical cost of SEO for a law firm?

Legal is one of the most expensive spaces in search, so law firm SEO tends to start higher than SEO for other industries and climbs from there. Entry-level programs often begin in the low-to-mid five figures a month, and firms competing for terms like “personal injury lawyer” or “car accident attorney” in major metros routinely spend more, because the competition and the case values are both high. What sets the real number is the gap between where you rank now and where the cases are. We price against that gap and show you spend in and signed cases out, so you weigh the fee against what it returns.

How does digital marketing for law firms work?

It works by putting your firm in front of people at the moment they search for a lawyer, then turning that attention into signed cases. SEO and content earn rankings in Google and AI Search for the terms your future clients type. Paid ads buy high-intent clicks right away. Your site and intake flow convert those visitors into calls. Analytics tie each signed case back to the channel that produced it, so you fund what works and cut what does not.

Does Hennessey Digital have in-house experts specializing in law firm legal digital marketing?

Yes. Legal is where we started and where we have spent more than two decades. Our SEO strategists, content writers, paid media managers, and analysts work in-house and know the rules the legal industry adds on top of normal marketing, from bar advertising restrictions to the way people search when they need a lawyer. You work with senior, experienced people who have run these campaigns for law firms before, not a junior handling your account after the sale.

Does Hennessey Digital specialize in law firm marketing?

Yes. We built our reputation in legal, one of the most competitive spaces on Google, and some of the largest firms in the country now trust us with their search presence. We work with other industries too, but legal is our deepest bench. We know the practice areas, the case values, and the search behavior behind personal injury, mass torts, criminal defense, and more.

What digital marketing services does Hennessey Digital offer?

SEO, GEO, web development and design, pay-per-click advertising, conversion rate optimization, social media marketing, content marketing, and analytics and reporting. Most firms run a mix, and we sequence the work so paid channels deliver leads early while SEO and content compound over time. Every service reports back to the same scoreboard: qualified leads, signed clients, and revenue you can trace to its source.

How can Hennessey Digital help my law firm get more leads?

We find where your pipeline leaks and fix it in order of impact. That means ranking you for the high-value terms your clients search, running paid campaigns tied to a cost per signed case, and rebuilding the pages and intake flow where visitors drop off before they call. We track every inquiry with call tracking and attribution, so you see which work brought each lead and can put more behind what earns cases.

Does Hennessey Digital provide SEO services for law firms?

Yes. Law firm SEO is our foundation. We reverse-engineer how Google and AI models decide who ranks, then earn those positions for the terms that bring cases, not just traffic. The work covers technical fixes, on-page content, local search, and the topical authority that both search engines and AI answers draw from. We measure it in signed clients and organic revenue you can attribute, and we report the numbers to you every month.

If you've made it this far down the page,

welcome to the Hennessey family.

We explain everything we do, which means the free SEO and GEO education most agencies keep to themselves. You will understand the mechanism, not just the invoice, and you will be able to defend the results to anyone who asks.

Tell us a little about your business, and we will be in touch within one business day. No pressure, no lock-in, no pitch you have heard five times before. Just a straight answer about whether we can move your numbers.

    By clicking submit, you agree to receive emails from Hennessey Digital

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    5200 Lankershim Blvd #170
    North Hollywood, CA 91601
    (310) 495-4736

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    • About Us
      • Who We Are
      • Our Culture
      • Meet the Team
      • Case Studies
      • Careers
      • Press
    • SEO for Law Firms
      • SEO for Personal Injury Lawyers
      • SEO for Criminal Defense Lawyers
      • SEO for Mass Tort Lawyers
      • SEO for Family Lawyers
      • SEO for Bankruptcy Lawyers
      • SEO for Estate & Probate Lawyers
    • PPC for Law Firms
      • PPC for Personal Injury Lawyers
      • PPC for Criminal Defense Lawyers
    • GEO for Law Firms
      • GEO for Personal Injury Lawyers
      • GEO for Criminal Defense Lawyers
    • More Services
      • Law Firm Digital Marketing
      • Web Design for Law Firms
      • Law Firm Content Marketing
      • Law Firm Social Media Marketing
      • Artificial Intelligence (AI) for Law Firms
      • Conversion Rate Optimization (CRO) Services
      • Law Firm Lead Generation
    • Resources
      • Blog
      • Insights
        • Hennessey Digital’s 2025 Branded organic search traffic study
        • Hennessey Digital’s 2025 Lead Form Response Time Study
        • 2024 Law Firm Branded Search Study
        • Hennessey Digital’s 2024 Lead Form Response Time Study
        • Hennessey Digital’s 2023 Branded Organic Search Traffic Study
        • Hennessey Digital’s 2023 Lead Form Response Time Study
        • Hennessey Digital’s 2022 Lead Form Response Time Study
        • State of Law Firm Website Rankings
        • Hennessey Digital’s 2021 Lead Form Response Time Study
        • Navigating the TikTok Ban: Insights from Hennessey Digital
      • Free Webinars
      • Legal Conferences
    • Contact